Clik here to view.
Before the Social Media Marketing Settlers Arrived…
Greg Chase:My first blog on this site, and one that still characterizes my approach to marketing – nurturing and building the community around your company or cause. Originally posted on The Geek...
View ArticleClik here to view.
Why Promotion is Frequently Ignored in Marketing
There’s a song that I remember from my old Boy Scout Camp Songbook that we’d sing to the tune of Auld Lang Syne: The fish, it never cackles ’bout it’s million eggs or so, The hen is quite a different...
View ArticleClik here to view.
Are Marketers Liars?
On the list of “people you trust,” marketers (including those who do advertising and PR) tend to be on the low end. However, this annoyance with marketers often has to do with “spam” – interrupting...
View ArticleClik here to view.
Marketing Through Example
Cross posted from my first blog at Medium: While I was growing up, a popular TV commercial I remember was for The Hair Club for Men and featured their President, Sy Sperling, showing how he was both...
View ArticleClik here to view.
What Can Companies Expect from Crowd Funding and Crowd Sourcing?
[SOURCE] Crowds gathered in a Mall in UK. Originally posted at SAPHANA.com. Whenever new Internet-based business models are invented, some quickly create new kinds of companies – like Amazon, Google,...
View ArticleClik here to view.
Six Enterprise IT Buzzword Predictions for 2014
What new buzzwords will enterprise software marketers be adopting in 2014 to pollinate awareness and help our companies make honey? [PHOTO SOURCE] Used according to Creative Commons License. Just for...
View ArticleClik here to view.
Forget Products! Marketing Should Deliver Benefits Directly to Customers...
My April Fools startup idea… One of the growing trends coming out of the Silicon Valley start up frenzy is the concept of “Growth Hacking” where developers can “disrupt” the need to have a marketing...
View ArticleClik here to view.
Crowd Funding – Good for Consumer Startups! Maybe Not for B2B?
There can be no doubt that crowd funding is a great opportunity for consumer-oriented startup companies, no matter whether they plan to stay small and local businesses or become overnight growth...
View ArticleClik here to view.
Fun Analogies and Metaphors at Work
[SOURCE: (c) Byron Villegas, used according to Creative Commons License] Marketers are very fond of analogies and metaphors, maybe overly fond. A good metaphor helps convey the emotion of a thought. A...
View ArticleClik here to view.
Why I Joined Pivotal Software
Cross-posted from my first blog published on LinkedIn… Not only did I recently join Pivotal Software, I found my way into the swag closet… I’m proud to announce that I have joined the marketing team at...
View Article
